How Dimensioning Systems Enhance the Customer Experience

Nov 11, 2021 |

Pleasing customers has become a bigger challenge as technology continues to advance. Customers want things done faster, they want things done well, and they want to have pleasant interactions with the companies they do business with. In this day and age of online public reviews it’s imperative for companies to be honest and forthcoming with their customers. This becomes especially important during busy times of the year. In this article, we’re going to dig into how dimensioning systems can enhance the customer experience and keep customers coming back. 

Reduce Churn

In the United States, nearly 50% of customers stopped doing business with a company due to a poor customer experience. Things like late deliveries, damaged products, the wrong product, and slow communication response times can all play some of the role in the customer experience. With dimensioning systems, companies can prevent these issues. If a dimensioner is used, packages are measured and sent out in record time, the current condition of the shipment is known, and easy integration into software makes the answers to customer FAQs at the ready for a timely response. By investing in a dimensioning system and integrating it with software such as a WMS or ERP, shippers and carriers are prepared to answer customer inquiries with confidence. 

Lifelong, Repeat Customers

The acquisition of a new customer costs a lot more than retaining an existing one. Some studies have found that it costs six to seven times more to acquire a new customer than retain an existing one. Boosting the number of customers that use your service month after month and year after year keeps revenue steady. With this factor in mind, providing a fantastic customer experience should be a point of focus. Unexpected delays due to poor weather or lack of inventory, are always possible during the holidays. In these situations, customers want answers not excuses. Dimensioning systems give shipping and delivery providers the data necessary to give customers the answers they need. They may be frustrated, but they will appreciate honesty, a definitive answer, and kindness which will make them willing to try again.

Draw in New Customers

An important point to remember is that satisfied customers have the potential to become evangelists for your company. People who are referred by friends or family are more likely to make a purchase. Just one pleased client can create a ripple effect that goes on for quite some time. Regardless of how far the ripple spreads, it gives companies an opportunity to bring in more business. All of this is within reach with the implementation of a high-quality dimensioning system into the shipping or distribution process to enhance the customer experience.


The customer experience can’t be undervalued. Customers are what keep companies in business so it’s important to have their needs in mind. With dimensioning systems, companies can position themselves to meet the expectations of customers, have answers to their questions, and keep them in the loop more effectively.

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Tags: warehouse optimization, Dimensioning equipment, ecommerce